PERFORMANCE COACH

CO-FOUNDER, THE MENTAL CRAFT ↗  ·  FOUNDER, LOVE OF THE GAME ↗

15 years in performance coaching - esports and traditional sports.

Milan
Dumić.

I help players, coaches and teams get better at the game behind the game.

Also: Love Of The Game ↓

Milan Dumić — Performance Coach
01 / What I do

The game behind the game.

Most players, coaches and teams spend their time working on mechanics, strategy and game knowledge. The game behind the game is what determines whether that work translates into long-term performance.

Work with me →
01
Readiness & recovery

Sleep, focus, energy, pressure and recovery - tracked, not guessed. Players understand how they show up. Coaches make better decisions.

02
Practice & development

Most teams practice. Few improve efficiently. Coach development, player development and better practice systems - helping teams improve on purpose, not by accident.

03
Pressure & performance

Pressure changes decision-making, communication and execution. Helping players perform under pressure, coaches lead through it, and teams recover from it.

04
Team & culture

Communication, accountability, trust and leadership. Helping teams build healthier dynamics, stronger leadership and environments where people can perform together.

02 / How I work

Some people need one honest conversation. Others need structure, tracking and long-term support. I work with players, coaches, teams and organizations - starting where they are.

01 · For Individuals
1-on-1 · For players, coaches and leaders

One-off or ongoing built around you. What you're struggling with, what you're avoiding, what you want to understand about yourself. The topics follow the person, not the other way around.

ONE-OFF OR ONGOING · 30–60 MIN
02 · For Teams
Team workshops

When a team keeps running into the same problems - communication breakdowns, poor reviews, recurring mistakes, trust issues, or struggles turning practice into performance. Focused sessions built around what's actually getting in the way.

ONE-OFF OR SERIES
03 · For Organizations
Long-Term Support

Regular sessions, coach development, player development, team reviews, performance systems and ongoing work on the challenges that show up throughout a season.

ORGANIZATION · LONG-TERM
04 · Performance Tracking
Readiness & Recovery

A lightweight tracking system for players, teams and organizations. Track readiness, recovery and performance across your roster. Spot patterns early, receive regular reports, and make better decisions before problems show up in practice or competition. Available standalone or as part of full support.

SYSTEM · DATA-DRIVEN
See how it works ↓

Not sure which option makes sense?

Let's talk →
03 / Readiness & recovery tracking

Readiness & recovery tracking

Performance problems rarely appear overnight. Every player shows up differently. Most teams find out too late.

By the time motivation drops, communication breaks down or performance suffers, the pattern has often been building for weeks.

This system helps players, coaches and organizations see those patterns earlier — and act before they become results.

01

Better decisions. Know who's ready, who's struggling and where attention is needed most.

02

Earlier intervention. Spot patterns before they become performance problems.

03

Long-term performance. Track readiness, recovery and workload across an entire season and off periods.

Today · Pre-session check-in
86
Player A
Ready
Sleep
7.5h
Focus
High
Pressure
Elevated
Motivation
High
54
Player B
At risk
Sleep
5h
Focus
Low
Pressure
High
Motivation
Mid
04 / Who I've worked with
The Mental Craft ↗
Performance & Coach Development

Co-founder and performance coach.

Coach and leadership development work across esports organizations.

Twisted Minds ↗
Valorant

Performance coaching support during the 2025 season.

Top 6 at Ascension Berlin. Top 4 EMEA Challengers Split 3.

Diamant Esports ↗
Valorant

Full-season performance coaching support.

Undefeated Split 1, 2nd Split 2, Ascension Play-In.

Fnatic ↗
League of Legends via The Mental Craft

Coach and performance development support.

One of the largest esports organizations in Europe.

Misfits Gaming ↗
League of Legends via The Mental Craft

Coach and performance development support.

One of the largest esports organizations in Europe.

Valiant Esports ↗
Valorant

Performance coaching support during Challengers 2025: France Revolution Stage 2 and 3 2025.

Split 2 win — qualified for EMEA Challengers.

Red Star Esports ↗
League of Legends

Performance coaching across seven splits.

2 EBL titles, 4 EU Masters appearances.

Partizan Esports ↗
League of Legends

Performance coaching support.

1 EBL title, 1 EU Masters appearance.

Galions ↗
Valorant

Performance coaching support during the season.

Worked with the roster on performance and development processes.

Elite Athletes
Traditional Sport

Individual performance coaching.

NBA, football, volleyball, tennis and youth development environments.

Beyond Esports

Beyond esports, I've worked with global organizations on performance, leadership and organizational development. Different environment. Same question: how do people perform when it matters?

Coca-Cola
Coca‑Cola
Global beverage company. One of the most recognized consumer brands in the world.
AstraZeneca
AstraZeneca
Global pharmaceutical and biopharmaceutical company operating in over 100 countries.
BAT
British American Tobacco
Global consumer goods company with operations in more than 175 markets worldwide.
05 / Let's talk

If you wanna talk, I'm here.

Coaching, team work, a podcast conversation, or just something on your mind. No pitch, no funnel. I read everything - usually back within 48 hours.

06 / Love Of The Game
Love Of The Game

Milan writes, too.

Notes From Between Games is where Milan writes about the things that don't fit in a session - competition, setbacks, the mental side of staying serious. No schedule. Only when there's something worth saying.

Get the notes →

"For players who think about the game between games.

You are not alone in this."