PERFORMANCE COACH
CO-FOUNDER, THE MENTAL CRAFT ↗ · FOUNDER, LOVE OF THE GAME ↗
15 years in performance coaching - esports and traditional sports.
I help players, coaches and teams get better at the game behind the game.
Also: Love Of The Game ↓
Most players, coaches and teams spend their time working on mechanics, strategy and game knowledge. The game behind the game is what determines whether that work translates into long-term performance.
Sleep, focus, energy, pressure and recovery - tracked, not guessed. Players understand how they show up. Coaches make better decisions.
Most teams practice. Few improve efficiently. Coach development, player development and better practice systems - helping teams improve on purpose, not by accident.
Pressure changes decision-making, communication and execution. Helping players perform under pressure, coaches lead through it, and teams recover from it.
Communication, accountability, trust and leadership. Helping teams build healthier dynamics, stronger leadership and environments where people can perform together.
Some people need one honest conversation. Others need structure, tracking and long-term support. I work with players, coaches, teams and organizations - starting where they are.
One-off or ongoing built around you. What you're struggling with, what you're avoiding, what you want to understand about yourself. The topics follow the person, not the other way around.
When a team keeps running into the same problems - communication breakdowns, poor reviews, recurring mistakes, trust issues, or struggles turning practice into performance. Focused sessions built around what's actually getting in the way.
Regular sessions, coach development, player development, team reviews, performance systems and ongoing work on the challenges that show up throughout a season.
A lightweight tracking system for players, teams and organizations. Track readiness, recovery and performance across your roster. Spot patterns early, receive regular reports, and make better decisions before problems show up in practice or competition. Available standalone or as part of full support.
Not sure which option makes sense?
Let's talk →Performance problems rarely appear overnight. Every player shows up differently. Most teams find out too late.
By the time motivation drops, communication breaks down or performance suffers, the pattern has often been building for weeks.
This system helps players, coaches and organizations see those patterns earlier — and act before they become results.
Better decisions. Know who's ready, who's struggling and where attention is needed most.
Earlier intervention. Spot patterns before they become performance problems.
Long-term performance. Track readiness, recovery and workload across an entire season and off periods.

Co-founder and performance coach.
Coach and leadership development work across esports organizations.

Performance coaching support during the 2025 season.
Top 6 at Ascension Berlin. Top 4 EMEA Challengers Split 3.

Full-season performance coaching support.
Undefeated Split 1, 2nd Split 2, Ascension Play-In.

Coach and performance development support.
One of the largest esports organizations in Europe.
Coach and performance development support.
One of the largest esports organizations in Europe.

Performance coaching support during Challengers 2025: France Revolution Stage 2 and 3 2025.
Split 2 win — qualified for EMEA Challengers.

Performance coaching across seven splits.
2 EBL titles, 4 EU Masters appearances.

Performance coaching support.
1 EBL title, 1 EU Masters appearance.

Performance coaching support during the season.
Worked with the roster on performance and development processes.
Individual performance coaching.
NBA, football, volleyball, tennis and youth development environments.
Beyond esports, I've worked with global organizations on performance, leadership and organizational development. Different environment. Same question: how do people perform when it matters?
Coaching, team work, a podcast conversation, or just something on your mind. No pitch, no funnel. I read everything - usually back within 48 hours.
Notes From Between Games is where Milan writes about the things that don't fit in a session - competition, setbacks, the mental side of staying serious. No schedule. Only when there's something worth saying.
Get the notes →"For players who think about the game between games.
You are not alone in this."